Alliance for Eating Disorders Awareness

Confidence is Beauty Campaign

In honor of Eating Disorders Awareness Week 2010, and in efforts to spread positive body image and self-esteem, The Alliance launched its “Confidence is Beauty” Campaign this February. The Campaign included static cling/mirror decals with uplifting phrases such as “Beauty Fits Every Size,” “Confidence is Beautiful,” and “Try Confidence on for Size.” While these were initially only intended for retail shop dressing rooms, the campaign quickly spread to the windows and mirrors of more than 140 schools, organizations, restaurants and retailers across Florida and nationwide!

In addition, The Alliance launched the “Did You Know?” Poster Campaign, which presented staggering, yet true, statistics, rising trends and alarming realities of eating disorders in men, children, midlife women and minorities. These posters were also distributed statewide, spreading the urgency and importance of eating disorders awareness, prevention and recovery.

The Confidence is Beauty Campaign was such a success that it has continued on past Eating Disorders Awareness Week 2011 into a longtime effort to foster positive body image and self-esteem in participating vendors’ clients and customers. For additional information or to have a store near you participate, please contact The Alliance office. 

Thank you to the following schools, organizations and retailers for displaying these static clings and posters on their mirrors and windows in honor of National Eating Disorders Awareness Week 2013: